Black Friday brings to mind jaw-dropping deals on huge flat-screen TVs. Though it’s rare to see amazing price drops on the best TVs out there, we have seen a few great deals that are worth your time. Here are the best bargains on Wirecutter-recommended TVs we’ve uncovered so far this Black Friday.
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To see all the deals we’re finding on everything we recommend, you can check out our Deals page or follow @WirecutterDeals on Twitter. For the best deals of the day sent directly to your inbox, subscribe to our deals newsletter.
Best TV Deals Right Now
Sony X950G 65-inch 4K TV
Street price: $1,570; deal price: $1,400
The former upgrade pick and newly announced top pick from our guide to the best LCD/LED TV, the Sony X950G (65-inch), is on sale now for $1,398, the lowest price we’ve posted so far for the 65-inch version.
Vizio M658-G1 65-Inch 4K TV
Street price: $750; deal price: $650
The 65-inch version of a model we like in our guide to the best LCD/LED TVs, the Vizio M658-G1, is down to $650. Vizio recently improved the M-Series Quantum by adding more local dimming zones, which results in better black-level performance and contrast.
Samsung RU8000 55-inch
Street price: $700; deal price: $550
This is a solid deal on the 55-inch size of the top pick in our guide to the best TV for video games. The Samsung RU8000 has typically been priced between $650 and $700, so this drop to $550 is a welcome one for console gamers.
Sony X900F 75-Inch LED TV
Street price: $2400; deal price: $1800
Down to $1800, this is a great deal on an older model if screen real estate is your primary concern. The Sony X900F 75-Inch LED TV a larger variant of our former upgrade LCD/LED TV pick. Normally priced around $2400, this is a great opportunity to save if you’re in the market for a 75-inch television.
TCL Roku TV (32-inch)
Street price: $130; deal price: $113
If you’re looking for a smaller television that hits all the baseline marks in terms of price and performance, this is a solid discount for the option we recommend. Available for $113, this is the lowest price we’ve seen for the newest version of our top 32-inch TV pick, the TCL Roku TV (32S325). Equipped with integrated Roku, three HDMI ports, and decent picture quality straight out of the box, you can’t do much better for just over $100.
Black Friday Discounts on Soundbars and Accessories
Definitive Technology Studio Slim Soundbar
Street price: $800; deal price: $700
The runner-up pick in our guide to the best soundbars, the Definitive Technology Studio Slim Soundbar is seeing a $100 discount. Deals on this soundbar are rare; in fact, this is the first deal we’ve posted for this item in 2019. This discount has persisted for the past few weeks.
Polk Audio Command Soundbar
Street price: $250; deal price: $200
This drop matches the lowest recurring price we’ve seen for this former smart soundbar pick, which we still praise in our guide to the best soundbar. The Polk Audio Command Soundbar might no longer be a pick, but we still like its performance and features, including its Alexa capabilities.
VIZIO SB3651-E6 Soundbar
Street price: $200; deal price: $150
Down to $150 from a street price around $200, this is another solid deal that matches the previous best price we’ve seen for this recommended soundbar new. The Vizio SB3651-E6 is our budget pick soundbar, and we like it for offering a complete surround sound experience for a reasonable price.
Sony UBP-X700 4K Blu-ray Player
Street price: $180; deal price: $128
Available for $128 from $180, this matches the lowest price we’ve seen on our top 4K Blu-ray player pick. The Sony UBP-X700 offers the best image quality and streaming options from other tested Blu-ray players. Every year, this model tends to dip and see a protracted drop around the holidays, something we’ll continue to expect as this still-great option gets further from its release date.
What TV deals should I expect on Black Friday and Cyber Monday?
Jaw-dropping doorbuster TV deals are the cornerstone of Black Friday deals. They’re a holiday tradition for brick-and-mortar retailers (with online retailers following suit in recent years), and Black Friday news coverage usually consists of exhausted but triumphant shoppers exiting stores at 1 a.m. as they struggle to carry giant TVs they scored for just a few hundred bucks.
But the truth is, those blowout Black Friday TV deals are almost never worth the hype because—as with most things with too-good-to-be-true pricing—you usually get what you pay for. The super-discounted TVs so common on Black Friday and Cyber Monday are almost never the best TVs with the best performance and the best features. In fact, doorbuster specials are often models that are available exclusively during the holiday season—you usually see deals only on bargain brands or stripped-down models from popular makers. Some may even look like the TVs you want but are lacking in key features that make their better-specced siblings worth your money. To help you wade through this influx of TV deals on Black Friday and determine what’s truly a good find, our deals team will be hunting for the best discounts.
Our testers put all of the TVs they review through a series of tests using precise measurement equipment that gauges, among other things, how accurate the colors are, how bright a TV gets, how dark blacks are, and how fast a TV displays an image.
We also compare them with other models and explore features such as the HDR performance, the TV’s speakers, and its streaming media capabilities. If you’re planning to have a TV as part of your home for years to come, you don’t want to be duped into buying something that disappoints. During the holiday shopping season, our Deals team looks for great prices only on the TVs that Wirecutter already recommends. That way, when we post a deal, you know it’s for a thoroughly reviewed model, not an obscure version that pops up only in November.
Who has the best Black Friday TV deals?
Wirecutter Deals editor Nathan Burrow expects some of the brands we recommend, such as Vizio and TCL, to see some decent discounts this Black Friday. “We’re likely to see deals on the TCL 5-Series, both the old and the new,” he says. “The old version could drop to $325 or less, and the new version could hit $370 or less.” He also notes that a competition pick we like when it’s on sale, the Vizio M558-G1, will probably drop back to $500 or less. Nathan also expects to see deals on our high-end OLED picks from LG, too. He says it’s likely that we’ll see discounts on the 55-inch LG C9, a smart 4K TV.
Unfortunately for Samsung and Sony fans, Nathan doesn’t predict exceptional discounts on Wirecutter picks from those brands—historically, Samsung and Sony deals have been relatively conservative during Black Friday. However, if early sales are any indication, Nathan says, we may see some better discounts than usual on Samsung TVs this year. Still, even though the discounts won’t be the knock-your-socks-off variety, Samsung and Sony TVs will still see standard deal pricing, so you’ll be able to save a little on some of our top picks.
Last year, Costco offered a decent slate of Black Friday discounts—it’s likely to do so again, but you need to be a member to take advantage of those discounts and avoid the 5 percent non-member surcharge. But if you are a member and you have a Costco Anywhere Visa credit card, you get 2 percent cash back on your purchase.